New York: D. Van Nostrand Company, 1923. First edition, first printing. Hardcover. Item #18230
The author has attempted to analyze light and color as potentialities in advertising and merchandising, basing his discussions on years of observation and research. 268 untrimmed pages with index, plus 37 plates, most in color, and 3 pages of ads in the rear. A number of pages have not been opened. Bound in original dark blue cloth with lettering and border in gilt. Light corner bumps at head of foredge else fine. A superior copy.